advertising campaign, has seen revenue climb to about
$30 million from $17 million
in just the past three years.
1-800-MATTRESS Dial-A-Mattress, a startup
venture that began with $5,000 in sales in 1976, today generates
more than $125 million annually,
without a single store or mall location.
Barragan, Napoleon How to Get Rich
With An 1-800 Number. New York: HarperCollins Publishers, 1997.
is the world's largest florist and one of the fastest growing companies
in America with projected system wide sales for fiscal 1997 of nearly
"Mr. McCann, who expects growth to level
off to 35% in another year estimates that 50% of sales are from the 800
number, 10% from computer on-line and 40% from flower shops."
Smith, Richard D. "From One Little Shop,
an 800-Flowers Garden grows" The New York Times January 8,